Nestled in this cute little booklet measuring about 6 by 3 and a half inches is all sorts of reasons why you just gotta have the gel.
Their suggestion for a festive Halloween cake! Aren't you kind of surprised it isn't Hallowe'en? I am. A flying witch and freaked out kitties. Cute enough I suppose!
This booklet is a whole lot like a certain Alumode advertisement in that they made a cake for a few occasions and have suggestions for many others. Like Washington's birthday. Happy birthday, buddy! Here's a cakey cake with gel icing!
Booklet from the late 1930's. I wonder if this gel never truly spoils...