Seriously... how could I have missed this?
These are 2 pages from the 1972 Bayshore catalog... blow molded figures! Lights! There's more, too, like masks and all kinds of sort of vintage goodies, at the source.
I would give anything for a copy of this catalog, by the way, and I have to give it up to the uploader. It's awesome when someone shares something like this, especially given that Bayshore didn't mold any manufacturer information into some of these characters.